Beauty, wellness, and lifestyle content with an RN's perspective and a sense of humor that occasionally needs supervision. Brands: hire me to create videos for your social channels and campaigns.
Registered nurseYoga teacherBeauty & wellnessTravel & lifestyleHumor included
Behind the brand
Hi, I'm Jamie. Yes, an actual RN.
Professional photo coming soon
I'm a Bay Area registered nurse, certified yoga teacher, and content creator. I talk beauty, wellness, mental health, and the very human experience of trying to get your life together while still wanting nice things.
At 40, I'm making room for feeling good, looking good, and laughing through the parts that aren't especially photogenic. Expect real opinions, a little luxury, and an occasionally questionable filter between my brain and my mouth.
Jamie Yukie
Luxury & coping
How are we holding up?
Pick your current situation. A little perspective, a little attitude. No perfect morning routine required.
Your current headline
My brain has opened 47 tabs. None of them are helpful.
A small permission slip
You can leave a thought unfinished. It does not need a full investigation, a group chat, and a closing argument.
Humor and everyday reflection. Take what fits.
A work in progress can still have excellent taste.
The Hot Girl Healing edit
A little substance. A little side-eye.
Small reads for the space between getting ready and getting your life together.
01 / Beauty & real life
Your skincare routine doesn't need a promotion.
Sometimes the most luxurious thing is finishing the routine and going to bed.
Read the edit
A bathroom shelf can become a second job surprisingly fast. Before adding another step, ask:
Do I enjoy using this?
Does it fit my time and budget?
Am I buying it for my actual routine or my imaginary 12-step life?
Make room for a routine you can live with. The shelf does not need to look like a product launch.
02 / Boundaries & coping
A boundary doesn't need a dissertation.
For the moment you have rewritten a simple “no” six times.
Read the edit
Keep a few plain sentences handy:
“That doesn't work for me.”
“I'm keeping tonight to myself.”
“I can do Friday. I can't do tonight.”
Add context when it helps. You can be warm and direct in the same sentence. You don't owe every calendar decision a supporting document.
03 / Life at 40
Forty. Still becoming. Better lighting.
There is no prize for having every part of life settled by a birthday.
Read the edit
Try a different set of questions:
What would I like more of?
What am I tired of pretending to enjoy?
What small thing can I try without making it my new identity?
A new decade can hold curiosity, a changing mind, and a very specific pillow preference.
The occasional note from Jamie
Healing. High maintenance. In your inbox.
Join my email list for shop launches and updates. The planner is still in the works. Your inbox has standards too.
A little healing. A little high maintenance. Fully permitted.
COVER MOCKUP · FINAL IMAGE COMING SOON
BY JAMIE YUKIE
The shop · Your permission, in writing
The Permission Slip Planner
A little healing. A little high maintenance. Fully permitted.
A 30–40 page printable and digital self-care planner for getting your life together without making it another full-time job. Check in, clear a little space, and put yourself on the calendar. Excellent taste still encouraged.
A “How are we holding up?” check-in
20 tear-out permission slips
Boundary scripts (a “no” without a dissertation)
A routine reset worksheet
“Forty and becoming” journal prompts
A 4-week planner
A “go to bed, you did enough” certificate
$19 Printable + digital self-care planner
Coming soon. Checkout isn't open yet.
For education and entertainment, not medical advice. Does not establish a nurse-patient relationship.
The content universe
Good taste. Real-life delivery.
Relatable content with personality, from the bathroom mirror to the boarding gate. Explore my latest videos on Instagram and TikTok.
01 / BEAUTY & WELLNESS
The routine. The real opinion.
Skincare, beauty demos, GRWMs, and the wellness rituals that fit into an actual life.
02 / MENTAL HEALTH & HUMOR
Self-aware. Still coping.
Honest conversations, dry humor, and navigating your 40s with expensive taste.
03 / LIFESTYLE & TRAVEL
Out of office. In my element.
Travel moments, food reviews, movement, and everyday discoveries worth sharing.
40, with a skincare habit and a sense of humor. I create beauty demos, travel edits, and lifestyle content with a registered nurse’s perspective and a very particular eye.
Press play for the work. Sound is optional. These are independent samples, not claims of paid brand partnerships.
Beauty / GRWM
The lip combo.
A close-up makeup demo with product application and a finished look.
Independent portfolio sample
Travel / Japan
A few days in Japan.
Travel, food, outfits, and the details that make the trip.
Independent portfolio sample
Fitness / activewear
Off duty. Matching set on.
A studio-day lookbook featuring five activewear looks.
Independent portfolio sample
Beauty & skincare
Makeup demos, GRWMs, product close-ups, and at-home beauty device content.
Wellness & lifestyle
Activewear, everyday routines, talking to camera, and humor with a little self-awareness.
Travel & experiences
Destination edits, food, hotels, and the moments worth getting out of the room for.
Based in the Bay Area · RN, BSN · Certified yoga teacher Content for your brand’s channels. Posting to my audience and paid usage are quoted separately.
For brands · Start here
Good content. Less back-and-forth.
You bring the product. I bring the personality, the camera, and an actual RN background. Pick what you need and leave with a brief we can work from.
Hire Jamie · UGC content creation
Your product. My personality. Content you can use.
Hire me to create vertical videos for your brand's channels. Choose a starting scope below, then tell me about your product and campaign for a custom quote.
01 / The UGC starter
Your product. My personality.
$250 · 1 edited video
One product, one agreed concept
15–30 second vertical video, filmed and edited by me
One round of agreed edits
90 days of unpaid posting on your brand’s Instagram and TikTok accounts
The $250 starter includes the organic usage listed above. All other package fees, delivery dates, usage rights, and any posting on my accounts are agreed before booking. Paid advertising, raw footage, extra hooks, and exclusivity can be quoted separately. No medical endorsements or promised health outcomes.
01 / Tell me the idea
Share your product, audience, budget, and timeline.
02 / Agree on the project
We confirm the concept, deliverables, fee, and usage.
03 / Create & deliver
I film and edit the agreed content for your review.
Do I need an influencer post or UGC?
UGC here means hiring Jamie to create content for your brand to use. Posting on Jamie's own accounts is a separate deliverable. Tell us which you need in your brief.
Good taste. Closet space required.
Shop my closet.
My taste is expensive. My closet has limits. Browse my Poshmark for clothing and the occasional “I really thought I needed that.”
Current prices, sizes, condition, and availability are on Poshmark. Checkout and shipping are handled there.
The very particular edit
Things I actually use.
Beauty, fitness, and travel favorites. The ones that earn their space in my bathroom, gym bag, or very overpacked suitcase.
The edit is coming soon. Product links will appear here once selected.
A few details before we make it official
Good questions.
How long does it take?
We agree on your delivery date before booking, based on the brief, my availability, and when your product arrives.
What's included?
Each package includes the number of edited videos listed, filmed and edited by me, with one round of agreed edits.
Do you post the content on your own account?
Not unless we agree on it. Posting on my accounts is a separate deliverable, quoted separately.
What about usage rights and paid ads?
The $250 starter includes 90 days of unpaid posting on your brand’s Instagram and TikTok accounts. Other usage rights, paid advertising, raw footage, and exclusivity are quoted separately and agreed before booking.
How do payments work?
Payment method, deposit, and balance due date are confirmed in your written quote before booking.
Can you make health claims?
No. I'm an RN, but I don't make medical endorsements or promise health outcomes.
Do you work with travel and hospitality brands?
Yes. Tell me about the property or experience in the form.
Brand inquiries
Let's put your product in good company.
Tell me what you're making. I'll reply with availability and a project quote.